ALL ABOUT THE VIRAL FEVER
The Viral Fever also popularly abbreviated TVF is an online youth entertainment network launched in 2010. The main mode of this entertainment network is distribution of short comical videos that expose the funny side of everyday life which most of us fail to notice. The videos are freely available on YouTube. According to Arunabh Kumar the founder of this creative network, the idea behind the launch of the network was to reach out to the younger generation who seldom watch the television to either pass the time or for entertainment.[1] Recently they have diversified into 'Drama' with their web series Permanent Roommates which became the most watched branded web series in the world. Permanent Roommates explores the love, life and live-in relationships in India in a humorous way. Following the success of Permanent Roommates, they have come up with their second original series know as 'TVF Pitchers' - a show focused on how engineers working in different companies quit their jobs and start a startup. 'TVF Pitchers' currently ranks 21 on the IMDb Top 250 TV list with a rating of 9.7.All the video clips from TVF studio has the seal of originality in tearing down, exposing, making a harmless jest and revealing what we often choose to ignore. TVF clips dissect Indian politics, movies, lifestyle, social concepts, etc, from a very different perspective and angle to initially evoke laughter but also send out an unforgettable social message to the viewers. TVF videos already have 1,020,114 subscribers on YouTube It is the first YouTube based channel to reach a million subscribers for online content within the shortest time.
Members
1. Arunabh Kumar
2. Amit Golani
3. Biswapati Sarkar
4. Nidhi Bisht
5. Deepak Kumar Mishra
6. Anandeshwar Dwivedi
7. Vaibhav Bundhoo
8. Prem Mistry
9. Raghav Subbu
The Viral Fever Media Labs was founded by Arunabh Kumar an alumnus of Indian Institute of Technology (IIT) Kharagpur, in 2010. Arunabh had unique ideas regarding audio visual content creation and distribution. for entertainment, however, as these ideas were not tested on how they would be received by the audience; most production house rejected his creations. Arunabh said, "When MTV rejected the idea, I think that was the best rejection of my life. Youth channels told me Indian youth doesn’t want to watch this. I wanted to prove them wrong. Had they accepted, the idea would have ended up in some maximum 10 to 15 episodes." Arunabh, together with a few friends, then started the Youtube channel, The Viral Fever. He said, "Greater internet penetration helped me a lot. We started with Inglorious Seniors (a spoof on Quentin Tarantino’s Inglourious Basterds) which began as a fun venture. The first shoot happened with the help of friends. It received some 17,000 views making it the second most popular video in Indian entertainment category (barring movie trailers)." The group then did Rowdies, a spoof on reality show Roadies, which became the third most watched video at a million views that month. Kumar said, "After Rowdies, I knew we are on the right track. All big TV channels have been chasing the guy who plays Raghu for the last six months. I then took one year to figure out what exactly I wanted to do. I met students, prepared the ideas, production plans and everything." This paved the way for The Viral Fever launch. At present, The Viral Fever Media Labs has the following ventures functioning under it:
At present, the TVF Group has a total team of 70 with 11 as consultants in Mumbai and Delhi